1. Foundation: Onboarding & Roll out
Initial months focused on territory mapping, app deployment and manager training:
- Mapped existing territories to integrate with route and coverage modules.
- Field reps were trained during the onboarding phase across multiple North Indian zones.
- Integration with Animaxs ERP enabled live stock checks at depots and distributors.
2. Pilot & Validation
A controlled pilot with 40 reps across two zones tested modules such as call logging, dashboards and order management.
- Field reps showed quick adaptation to the mobile UI during early stages.
- App usage steadily increased during the pilot.
- Pilot feedback indicated improved efficiency, with field visits rising noticeably. Internal observations suggested a 20 25% increase during the initial phase.
3. Full Scale Launch
Following pilot validation, rollout continued across all 250+ reps in Q4 2024. Regular review sessions between Clobz.com and Animax management verified early issues were resolved and adoption was monitored via real-time metrics.
A dedicated Clobz.com support team ensured early bugs and data sync issues were resolved without interrupting daily operations.